Matthew Pressly

I work as a marketing partner and technical advisor for mission-driven organizations and craft-based businesses, especially in homesteading, sustainable living, and artisan industries.

I handle content strategy, email marketing, website management, and related responsibilities in ongoing part-time, or fractional, partnerships of 10-15 hours per week.

I've been able to do my best work in relationships that last a year or longer, with organizations that value clear messaging, trust, and building things that last. Think of it as having a part-time marketing partner and technical lead who becomes part of your team. Longer-term arrangements like these give me time to gain a deep understanding of your business and collaborate strategically.

I'm currently looking for 1-2 new long-term partnerships. I'm no longer looking to take on short-term projects or one-off website builds for new clients.

I’ve been at this for over 30 years, with work that has included content strategy, content planning, software development, and writing—for email series, articles, brochures, catalogs, and backend systems.

What this Looks Like in Practice

For an annual homesteading conference, I developed a multi-channel marketing strategy implemented in close collaboration with a creative partner, growing attendance to over 3,000 attendees with strong cost-efficiency on paid acquisition.

For an agricultural business, I developed and implemented a content strategy and SEO to double sales over a 2-3 year period. The content still brings significant organic traffic and sales years later after the transfer of the business to a new owner.

For another business, I managed and created content for an 80,000-person email list, helping to generate upwards of $8000-$20,000 in sales per email broadcast.

Looking for a Part-time Marketing Partner?

If you are a mission-driven organization, craft or agricultural business looking for strategic help with marketing, content, email, and web, and you want a partner who takes time to understand your business deeply, let's talk.

Not the right fit for you, but know someone who might be? I would appreciate an introduction.